Individual Sales Tool Presentations

The individual presentations, including their accompanying tools, are the most requested sales tools derived from “Cracking The Secret Code That Unlocks Your Wedding Cake Sales.”

Each presentation includes a video lecture, a pdf of the lecture, a Word document of the sales tool, which can be modified for your personal use and a (optional) 30-minute or 1-hour consultation with Ed.

After watching the lecture of your choice, a one-on-one consultation with Ed will make sure you understand every facet of the contents, how to use it to its fullest extent, understand the psychology behind the sales tool’s effectiveness, and to answer your questions.

If you choose a consultation, please watch the individual lecture, take notes, get familiar with your sales tool and then use our online appointment calendar to schedule your consultation.

Before you select an individual presentation, it is highly recommended you begin by first ordering the “Foundational Building Blocks” presentations. The foundational presentations are the essential building blocks to understand WHY everything you’ll learn in the individual lectures are effective.

Video 1-9: 33 Bakery Buster Questions

(This Persuasive Sales Tool Will Generate an Instant Impact for Your Sales)
This is a powerful sales tool which has 33 questions your competitors hope and pray brides won’t ask. On the other hand, your answers will make you look like a shining-star. If you’re not going to write your own wedding cake book, this is the next best thing.
$197 Presentation, pdf and Word modifiable sales tool

$297 With 1-hour consultation. Add To Cart
Video 1.10: How to Impress and Influence Your Bride the First Time She Calls

(This Persuasive Sales Tool Will Generate an Instant Impact for Your Sales)
I’ll share two motivating phone scripts specifically for the first time a bride calls. They’ve been crafted to provide brides with the confidence you’re better and different than anyone they’ve contacted. The bottom line is, it makes brides instantly eager to book a consultation. In addition, it makes them look forward to their consultation.
$97 Presentation, pdf and Word modifiable sales tool (With 30-minute consult $147)

$147 With a 30-minute consultation. Add To Cart
Video 1.11: The Love Your Wedding Cake Guarantee

(This Persuasive Sales Tool Will Generate an Instant Impact for Your Sales)
This is the same guarantee that made national news by offering a $10,000 wedding cake guarantee (Don’t worry you can make it any dollar amount and it will still work perfectly.) It’s extremely effective for getting brides to choose you. Plus, after you understand how to use it, you’ll wish you had it years ago.
$297 Presentation, pdf and Word modifiable sales tool.

$397 With a 1-hour consultation. Add To Cart
Video 4.7: The Full Disclosure Worksheet
This presentation will discuss how to use a sales tool called the “Full-Disclosure Worksheet” sales tool. It is used to overcome a bride’s “Your Price is High” anxiety by establishing your prices are actually fair and reasonable It’s indispensable to quickly gain a bride’s trust by squelching her fear you’re ripping-her-off.
$97 Presentation, pdf and Word modifiable sales tool.

$147 With a 30-minute consultation. Add To Cart
Video 9.26: Assembling a Crystal-Clear Sales Agreement
I’ve frustratedly used 15 agreements over the last 40 years. Then, 3 years ago, I decided to conduct research with 200 bakers to develop the best possible order form we could come up with, so everything is crystal-clear. It turned out to be a long-tail order form, due to its ability to cover many items a bride might need or want, and plenty of particulars for the bridal cake. The legal mumbo-jumbo covers the most common issues we’ve repeatedly tackled selling 16,000 wedding cakes. But, that’s not all. We came to understand, the long-tail order form is a safety-valve to keep us on track for living up to our guarantee and as a prevention tool from making mistakes for items listed on the guarantee.
$197 Presentation, pdf and Word modifiable sales tool.

$297 With a 1-hour consultation. Add To Cart

Gain immediate access to ALL of these powerful “Sales Tools” and save $200.

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