Description

• Video 9.1: How to Fix Advertising That Wastes Your Money

  We’ll analyze the philosophy behind wasteful advertising and specifically how to get the best results from your investment, by using what I call an “AD-effective” formula. I’ll explain the 4 elements to an add that get results and show you my best performing ad of all time, using these 4 elements. (Yes, you can use it.)

  (Template included.)

• Video 9.2: Bridal Magazine Ads or Any Ads: How to Make Them More Productive

  Are you getting the results you hoped for from your bridal magazine ads? Finally, you’ll have a formula to get more wedding cake orders out of your ads. We’ll be using the “Ad Evaluator” discussed in video 5.14 to show you how.

  (Template included.)

• Video 9.3: Net the Best Returns from Instagram, Facebook, and Pinterest

  Discover what’s working to drive more traffic to your business. Further, I’ll keep you updated through free additional video training and through the “Inside Advisory Strategies and Statistics” newsletter. Be sure to subscribe if you don’t take the whole course.

• Video 9.4: Creating Strong Strategic Alliances with Other Wedding Vendors

  If you’re looking for a sure-thing to get on preferred vendors lists, taking this course is the Holy Grail. I’ll discuss how to leverage the knowledge, strategies and tools from this course to land strategic alliances with as many wedding vendors as you wish.

• Video 9.5: Yes, You Can Dominate Google’s Pay-Per-Click and Pay-Per-Call

  Google’s Pay-per-click and Pay-per-call advertising programs work like stealing candy from a baby, when you know how. We’ll walk through why you should immediately use it to generate a massive number of phone calls.

• Video 9.6: Attract Even More Brides: Place an Opt-in Box on Your Website

  We’ll go under the hood to see how and why a simple opt-in form on your home page can
  increase your wedding cake sales by 10%-15%.

• Video 9.7: Advertising on “The Knot” or “WeddingWire:” Get the Biggest Bank for Your Buck

  I’ll discuss what you need to be doing to get the largest return on investment from these lead-generating websites. There are some simple things you can do, today, to make a monumental difference for generating more leads.

• Video 9.8: Bringing Home Blockbuster Bridal Show Results

  From experience, I can tell you bridal shows are a disaster if you simply try to wing it without a good plan. When you use a well thought out and proven strategy, they can provide a flood of excellent appointments. I’m going to share the secret-sauce, research has shown me to get 25-40 consultations each show. In fact, the last show, as of this writing, landed me 43 orders. I can’t wait to share it with you.

• Video 9.15: New Research Reveals A Must-Have Ingredient to Include in a Millennial’s Consultation

  You’ll find out what it takes to get and hold the attention of your bride and what she needs to hear to solidify you as an expert and the person she should choose.

• Video 9.16: Amass a Potent Competitive-Edge for Your Sales Area

  You’ll receive insights into the tests we’ve conducted with 2000 brides. This includes what brides have told us about their preconceived expectations for how they expect your wedding cake area to look, including your personal appearance. If you’re thinking about updating your sales area or don’t have one, this information is exactly what you need.

• Video 9.17: Applying Raw Passion for Psychologically Influencing Your Bride

  Passion in sales has been tested extensively in every imaginable type of business. We’ll review our test results with 200 brides to show you how they affect your wedding cake sales. (I was so surprised by what brides told us and our results, even I revamped our approach.)

• Video 9.18: 5 Critical Pieces of Evidence to Always Present at a Consultation

  While there are many ways to execute a consultation, our research found there are 5 high-powered pieces of evidence to dramatically increase your closing rate and ability to get higher prices. I’ll bring these powerful psychological tools together and lay-out the case how and why they win-over brides.

• Video 9.19: What You Should Say and Definitely Not Say to Brides

  The words or phrases you choose have an enormous impact on your bride’s psyche. This translates into whether she will like you or cause friction in your attempt to get her to choose you. I’ll share words and phrases that work like magic, and ones that will ruin your sale. If anyone besides you sells wedding cakes, they positively need to be trained on this topic.

• Video 9.20: How to Employ “Scarcity” Effectively

  Of all the psychology tactics we’ve tested for getting brides off the fence, the use of “scarcity” is the best. After 7 years of testing, I’ll reveal the simple technique that works unbelievably well. You can begin using this technique…literally today.

• Video 9.21: 15 Proven Closes Proven to Capture Orders

  We’ll go through 15 ready-to-use closes every baker I coach uses to capture all the orders they can handle. I’ve included an editable prewritten Word document with the exact closes. You can modify them to suit your personality and style.

  (Editable Word document included.)

• Video 9.22: Assembling a Crystal-Clear Sales Agreement

  I’ve frustratedly used 15 agreements over the last 40 years. Then, 3 years ago, I
  decided to conduct research with 200 bakers to develop the best possible order form
  we could come up with, so everything is crystal-clear. It turned out to be a long-tail
  order form, due to its ability to cover many items a bride might need or want, and plenty
  of particulars for the bridal cake. The legal mumbo-jumbo covers the most common
  issues we’ve repeatedly tackled selling 16,000 wedding cakes. But, that’s not all. We came to understand, the long-tail order form is a safety-valve to keep us on track for living up to our guarantee and as a prevention tool from making mistakes for items listed on the guarantee.

• Video 9.25: Keeping Your Foot in the Door if She Doesn’t Order at Her First Consultation

  When a bride doesn’t order from you at the initial consultation, what then? I’ll discuss tested outcomes using tactics, strategies and tools presented in this course. Then, I’ll explain an action plan to make sure she comes back to order.

• Video 9.26: Emails to Keep Your Bride Informed After She Places Her Order

  After brides place their orders, do you keep them informed until the day of their
  receptions? While doing research, brides expressed, bakers were treating them like an insurance person who gets their policy and then you don’t hear from them again. We’ll examine our research findings to see what brides want to stay informed about and how often you should follow-up to appease their “Insecurity Gap.”

• Video 9.27: Asking the Ideal Evaluation Questions to Track Your Success

  The only way you can truly judge how brides view their experience is to ask them. I’ll provide a list of time-tested questions to ask brides a few weeks after their receptions. You’ll quickly find out if your “Internal Reality” matches your “External Perception” and how to utilize that information to improve serving your brides.

  (Editable Word document included.)

• Video 9.28: Amassing Referrals from Delighted Brides

  When your bride is delighted with your service and perfect cake(s), take advantage of this opportunity to ask for her for referrals of engaged couples. However, don’t make the mistake of simply asking for their names. I’m going to reveal certain techniques to request referrals that make her feel comfortable and more than willing share.