Description

• Video 4.1: The Vital Importance of the Preface and Introduction

  You’ll be floored when your find out how most bakers are not interested in being better
  than “good enough.” A perfect example is the number of bakers who won’t take this
  revolutionary training. Research has shown 17 out of 20 won’t. That leaves you with
  an opportunity larger than the Grand Canyon. If you’re wondering why only 3 in 20?
  Two reasons: First, many bakers think what they’re doing is working fine, so why do
  anything new or different. Second, is “indifference.” Funny thing is, these same bakers
  regularly watch online videos to learn new decorating techniques, but don’t do the same
  for improving their marketing or sales skills. Intelligent bakers like you, recognize that if
  you’re great at cake decorating, doesn’t make sense to have great sales skills to beef-up
  your cake prices and what lands up in your bank account?

• Video 4.2: Clarifying Your All-Important Qualifications

  Do you think your qualifications are enough to take your business to the next level?
  Even if you don’t have great credentials, I’m going to show you how to take basic
  qualities and make them look impressive.

• Video 4.3: How to Grade Yourself…and Your Competitors

  We’ll go over a straight-forward formula for grading yourself and grading your competitors from “Second-rate to Awesome-Great” uncovered by our research. By just using photos, you’ll gain an understanding for how brides view your expertise and skill.

• Video 4.4: Emotional Intensity: Determine What She’s Willing to Spend

  I’m going to share an emotional intensity gauge to help you figure out how much your
  bride is willing to spend according to how psychologically important a wedding cake is to
  her.

• Video 4.5: Personality Profile: A Psychological Tool that Predicts the Design She’ll Choose

  You’ll do a better job of serving your bride by knowing which personality type she is. This
  presentation lends a helping hand to identify which type of design she’s likely to choose
  based on her personality profile. This is some pretty cool stuff.

• Video 4.6: The Picasso Syndrome: How it Impacts You Through the Lens of the Mind

  The “Picasso Syndrome” is a reality check of your skill level. Using Picasso as an example, we’ll paint a philosophical discussion about how a bride can view your cake as
  a masterpiece or a child’s art project. It’s imperative to understand how a bride mentally
  judges your skill level against what you believe it is.

• Video 4.7: The Full-Disclosure Worksheet: Proving to Brides You’re Reasonable and Fair

  This presentation will discuss how to use a sales tool called the “Full-Disclosure
  Worksheet” sales tool. It is used to overcome a bride’s “Your Price is High” anxiety by
  establishing your prices are actually fair and reasonable It’s indispensable to quickly
  gain a bride’s trust by squelching her fear you’re ripping-her-off.

  (Word editable template included.)

• Video 4.8: 29 Statistics We Track and Revise Every Edition

  You’ll obtain surprising facts and statistics in 29 categories we track and publish in the
  Ultimate Bride’s Guide to Buying a Wedding Cake” to keep you on the leading- edge and
  forefront of your sales and marketing journey.

• Video 4.9: The Psychological Impact on Your Bride When You Become an Author

  When you go all out to convince a bride you’re trustworthy, the more likely you’ll win her order. Nothing says expert and trust like being an author. I’ll explain what you need to do to write your own wedding cake book, or how you can partner with me to become a co-author overnight.