All of us at “Wedding Cake Sales Academy” congratulate you for embracing your passion
and turning it into a profitable venture.

Now that you’ve made the decision to make money from the love of cake decorating, doesn’t it make sense to make the most you can?

Our promise is to transform your life by providing leading-edge education and support, so you’ll be marketing savvy and financially successful.

I imagine you’ve heard the saying, “work smarter, not harder.” Every product or service we offer will take you one-step closer toward your dream of personal success and achievement.

Since you’re just starting out, it’s important to begin on the right path. I suggest you follow tried- and-true guiding principles that made other businesses successful.

I’ve found through my coaching the single largest deficit bakers have is their lack of marketing skills. They are tremendous bakers and cake artists, but their knowledge of sales and marketing is their “Achilles’ heel.”

For example, when a wedding cake baker tells me their advertising on the “knot” or “WeddingWire” doesn’t get them results, it typically has nothing to do with those platforms. It’s usually a lack of marketing skills. (It’s a common problem I fix all the time.)

As another example, many bakers complain that after they give their price for a particular wedding cake design, the bride says, “WOW, I didn’t think it was going to cost that much.” The reaction from those brides, once again indicates a lack of sales or marketing skills.

Here’s the solution. For the first 2-years, apply 20% of your work-week to marketing. (Which includes the time you spend increasing your marketing skills.)

If you follow that simple proven formula…great things are sure to follow.

Here’s my suggestions to begin increasing your marketing and sales skills.

1. Go to the “home-page” and register to receive a FREE one-year subscription to my “Insider Advisory.” The monthly report may be a little difficult to follow when you’re new, but it’s an important part of your on-going education.
2. Depending on your business acumen, “Cracking the Secret Code That Unlocks Your Wedding Cake Sales” should be at least considered. If you feel it’s too early for learning advanced techniques, take a pass until you’re in the “Maintain” phase of your business.
3. If you decide to take a pass on suggestion number 2, I’d advise you to begin your education by acquiring the “Foundational Building Block Presentations.” They are a wonderful starting point, so you can wrap your mind around what it takes to be and stay successful.
4. The on-line training for the “Master Hierarchy Wedding Cake Business Course” is not quite finished. When it does come available, take it immediately. As someone new to the industry, you’ll receive the most benefit out of it. Plus, it’s exactly what you need as a path for years of prosperity. If your budget allows, take the course now through Ed’s mentoring program.
5. Choose a block of consulting time. Every baker who is new to selling wedding cakes, is the person who, needs the most assistance. Reading tips on Google, watching YouTube videos and having your ICES friends explain how to sell wedding cakes, will at best give you average results. Having an expert who is just a phone call away to guide you toward attaining superior results is a better choice.

Congratulations for achieving a successful bakery or cake boutique.
It’s taken a lot of hard work to get there. Now, it’s time to keep you there.

If you’re like me, you’ve spent years perfecting a great bride experience that earns you a lot of wedding cake orders.

Most likely your wedding cake sales are strong, because brides love you.

So, why do you need to think about “maintaining” your sales…your success…family business?

Allow me to give you some clarity by doing a comparison.

Let’s take the last three years. In 2014 popular wedding cake designs included “Textured Buttercreams,” “Flower Petals” and “Chevron Patterns.”

In 2015 “Ruffles,” “Ombre” and “Metallic” wedding cakes were all the rage.

In 2016 we saw a large number of brides using “Rosettes,” and woodsy “Tree Bark” designs as well as a large influx of wedding cakes using “Edible Lace” and fondant adornments made from what seems to be a million different molds.

Now imagine you weren’t aware of the current year’s most popular wedding cake designs? How do you think it would have affected your sales? I think you would agree, it would have made a huge financial impact.

The same holds true for your wedding cake marketing and sales methods.

Even though what you’re currently doing is working well, our research findings make sure you stay on top of what’s working the best today―not last month or last year…but right now!

No more guessing. No more trial and error. No more wasting time.
No more throwing away hard earned money.

We bring you the latest cutting-edge research, services and products, so you can stay ahead of the curve and never lose a sale that should have been yours.
“Doesn’t it make sense for you to stay focused on learning and creating new designs and have the “American Wedding Cake Sales Academy” keep you at the forefront of selling them?”
Here’s my suggestions to “MAINTAIN” your sales.

1. Go to the “home-page” and register to receive a FREE one-year subscription to my “Insider Advisory.” The monthly report provides the latest in leading-edge research. You’ll be amazed by the useful subject matter and statistics. It provides strategies, tactics and tools while explaining the psychology for its effectiveness. If there is anything the American Wedding Cake Sales Academy provides, this is the one item that’s essential to maintain your sales and success.
2. “Cracking the Secret Code That Unlocks Your Wedding Cake Sales” is the latest breakthrough for marketing and selling wedding cakes. You’ll learn the newly discovered “ESTC” (Educate, Serve, Taste and Convince) methodology that’s been proven to outsell other existing approaches by 4 to1. The course is great for maintaining your existing sales as well as discovering concepts that will help you in the future.
3. The on-line training for the “Master Hierarchy Wedding Cake Business Course” is not quite finished. When it does become available, I highly recommend taking it. In my case, I acquired it to gauge how well I was operating my cake boutique and then to fill in the holes that were holding me back from taking me to a new level. It worked brilliantly. If your budget allows, take the course now through my mentoring program.
4. Have your marketing and sales system analyzed. As creative individuals, it’s a good idea to have an independent 3rd party take a logical look at your systems and their accompanying processes. Even small adjustments can create substantial results. This is especially true for an business or individual who is not interested in growing, but wants to maintain current profits.
5. Choose a block of consulting time. Having an expert who is just a phone call away to guide you toward maintaining superior results is a great option. Think of us as your de-facto marketing department.
6. When the “Advertise For Free” concept is launched and comes to a place near you, jump on board. Not only is it the next big source for getting leads, brides will be expecting you to be on it.

Congratulations on your decision to light-a-fire under your sales and profits.

Did you know only 1 in 5 wedding cake bakers want to boost their sales and profits?

Yes, it’s true. Most wedding cake bakers start their businesses because they love the creativity of cake decorating.

The amount of profit they make is secondary. That is why a fair number of wedding cake bakers charge low prices.

(Isn’t the powerful information and data you can find from conducting concentrated research amazing?)

For these bakers, it’s about the artistry and not the reward.

That’s why your special…and that’s why you’re going to do extremely well.

Bakers who offer low prices or who are satisfied with their sales, rarely take the time to learn the business side of operating a cake bakery. That includes investing in how to accomplish a superior job of selling their wedding cakes so they can charge premium prices.

It seems like common sense you would want to learn how to obtain premium prices for your wedding cakes, but 4 out 5 bakers don’t.

My friend, that is your window of opportunity.

Here’s the blueprint.

It takes the driving desire to be “great,” and not settling for good enough.

It’s the same driving desire to create something so special?that you’re able to make enough money to provide a better life for your family and that your family would be proud of your contributions to your community and those in need.

Allow us to light-up your sales and profits like never before.

Here are the programs and services I recommend to achieve higher sales, premium prices, higher profits and a better financial life.

1. Go to the “home-page” and register to receive a FREE one-year subscription to my “Insider Advisory.” The monthly report provides the latest in leading-edge research. You’ll be amazed by the powerful subject matter and statistics. These insights provide strategies, tactics and tools while explaining the psychology for its effectiveness. If there is anything the American Wedding Cake Sales Academy provides, this is the one item that’s essential to boosting your sales and success.
2. “Cracking the Secret Code That Unlocks Your Wedding Cake Sales” is the latest breakthrough for marketing and selling wedding cakes. You’ll learn the newly discovered “ESTC” (Educate, Serve, Taste and Convince) methodology that’s been proven to outsell other existing approaches by 4 to1. The course is great for discovering concepts that will boost your sales now, as well as into the future.
3. The on-line training for the “Master Hierarchy Wedding Cake Business Course” is not quite finished. When it does come available, it will be indispensable to you. If your budget allows, take the course now through my mentoring program.
4. Analyze your marketing and sales methods. To move forward, an analysis of where you are, is imperative. To boost your profits, even small adjustments can create substantial increases.
5. Choose a block of consulting time. Having an expert who is just a phone call away to guide you for maintaining superior results is a great option. Think of us as your de-facto marketing department.
6. When the “Advertise For Free” concept is launched and comes to a place near you, jump on board. It’s not only the next big thing for getting leads, brides will be expecting you to use it.

You deserve a ticker-tape, marching band parade down 5^th

The decision to become the dominant wedding cake person or business in your market area is a dream come true.

For your efforts, you deserve to reach the pinnacle of sales, profits and the personal gratification that comes with it.

After passing a qualification process for acceptance, we’ll immediately begin implementing a strategic plan to take you from where you are today… to the top of the mountain in 18-24 months.

If you’re ready for a steep ascent, it will be my privilege to lead the way. Call 402-968-2758 and let’s talk.

The select “Dominate” coaching program is reserved for only 1 person or company per market area.

( If you’re accepted, the “Dominate Your Market Coaching Program” contains an investment of $4,000 per month for 18-24 months.)