Bundled Marketing Training Videos

The following training presentations are bundled together from the course, “Cracking The Secret Code That Unlocks Your Wedding Cake Sales.”They give you the opportunity to achieve one sales or marketing goal at a time.

As a first step, it is highly suggested you begin by getting Bundle 1: Foundational Building Blocks. The 8 lectures provide the knowledge to understand “WHY” and “HOW” you’ll increase your wedding cake sales from all the tiers of strategies, tactics and tools.

Then, choose one or more other bundles.

Each bundle includes training presentations, pdfs of the presentations (if it’s a sales tool, you’ll receive a Word modifiable document), and an optional consultation with Ed.

When you include a consultation, it will consist of making sure you understand every facet of the training contents, understanding the psychology behind why the sales or marketing tool is effective, and to answer your questions.

Bundle 1: Foundational Building Blocks
- Video 1.1: Brilliant Philosophies of Highly Successful Wedding Cake Masters
  You’ll discover 5 philosophies super successful wedding cake artist’s exhibit and the critical distinction between “helping vs. serving” brides.
- Video 1.2: 12 Proven Psychological Principles for Encouraging Brides to Choose You
  We’ll review 12 psychological principles which impart a tremendous amount of influence for getting brides to say “Yes.” Understanding and using these principles is the difference between a baker who knows a little about selling wedding cakes and a baker who has advanced skills and the ability to take their sales and prices to the next level.
- Video 1.3: The Insecurity Gap: An Unseen Wall Between You and Your Brides
  Uncover the #1 reason a certain number of brides are reluctant to buy from you and how you can overcome it
- Video 1.4: Friction: What is and Why it’s Vitally Important You Know How to Deal with it
  Find out how to eliminate any dangerous static in your communication efforts with your brides. Your messaging should appeal to the hearts of your bride’s, instead of causing possible confusion and distrust. Our research has shown many bakers fail at recognizing friction. Now, you can be sure you won’t be one of them.
- Video 1.5 Are You Aware There are Two Faces of Your Business
  One side of your business face is the one you see. Then, there’s a side of your business face you may not recognize. It’s the side brides notice that doesn’t match yours. If you want more leads, sales and profits, you better master this concept. In this presentation, I’m going to show you how to make both sides of your business face appear perfect.
- Video 1.6: Creating the World’s Greatest Internal Reality How to Create the World's Greatest Internal Reality
  To be super successful, you need to begin with the mindset of becoming the “World’s Greatest.” When you do, you’ll create an atmosphere so special, your brides wouldn’t dare think of using anyone else. To accomplish this goal, I’ll share 68 “Credibility Boosters” to place you on a path toward greatness just in case you need a little help.
- Video 1.7: The Bride’s Wedding Cake Buying Decision Matrix
  I’ve formulated a graph that pinpoints all the steps which go through a bride’s mind before they decide to hire someone. When you follow this matrix, your marketing will be doing everything to make sure it’s you.
- Video 2.1: Cashing-in on Classified Competitive Intelligence
  While the course provides dominant knowledge and tools to outmuscle your competition, it makes good business sense to know what your competitors are up to. You’ll receive my private template full of pointed questions to discover which competitors don’t come close to your superiority. And, it helps you know which competitors might be closing in on you. When you couple your competitive intelligence with the innovations and breakthroughs in the “Insider Wedding Cake Marketing Advisory” newsletter, we’ll keep you on top.
~~Normally $397~~ For a limited time $297 (With 1.5 hour consult $447) Add To Cart
Bundle 2: Building Your Case of Evidence: Creating the World’s Best External Perception
- Video 3.1: Positioning Associations and Awards for Maximum Effectiveness
  We’ll nail-down the correct ways for using associations and awards, so your brides view you as an expert, authority, and a person they should choose
- Video 3.2: A Guide for Mastering Impressive Testimonials and Endorsements
  To make you look like a shining star, I’ll show you how to extract extraordinary testimonials and endorsements that are powerful and meaningful.
- Video 3.3: Making Your Credentials Standout and Count
  You’ll be shown how to use your education, decorating classes, designations and other qualifications to illuminate your skills and talents…instead of possibly rubbing your bride the wrong way by sounding conceited.
- Video 3.4: 7 Potent Ways to Take Advantage of Your Wedding Cake Photos
  We’ll explore successful ways to increase sales using your wedding cake photos and the psychology behind the techniques.
- Video 3.5: Get Noticed: How to Write Blockbuster Press Releases
  I’ll share a guide for achieving expert recognition in the press by using press releases while explaining how to use them as powerful marketing tools.
- Video 3.6: A Priceless Presentation Folder
  Very few bakers use a presentation folder. Lucky for you. According to psychologists it creates an “Anchor” in your bride’s mind. That anchor fosters a bond between you and your brides over competitors who don’t use a presentation folder. In this presentation we’ll delve into its use and into the incredible leverage it offers you.
- Video 3.7: Creating Phenomenal FAQs
  We’ll review the research that uncovered the unbelievable statistics for how your competitors are using FAQ’s. Then, we’ll discuss how you should be using them to separate yourself from competitors.
- Video 3.8: Making Your Website a Mesmerizing Bride-Magnet
  I’ll be sharing the 14 primo ingredients which attracts and then converts shopping brides into buying brides. This is “the” exact proprietary and proven website model which has taken me from 6 to 18 wedding cakes (most of them at higher prices) per week. The original concept was drawn-up by a mastermind group of 9 multimillion-dollar Internet marketing geniuses. This model has never been revealed before now. Take advantage of it while you can.
- Video 3.9: You’ll Love Your Wedding Cake Guarantee
  In essence, the guarantee acts as an insurance policy for both you and your bride by addressing your bride’s main concerns and making you look like a compassionate hero. All the components (hot-buttons) of the guarantee were derived from our research results. There is no guess-work for how and why it works. You’ll receive a full explanation for how to use it. Plus, without the worry of giving refunds. It’s perfect for closing all brides, especially high-end brides and brides on the fence. (Word editable template included.)
- Video 3.10: 33 Bakery Buster Questions
  If you’ve ever wondered how to thoroughly separate yourself from your competitors by proving how you are better than your competitors, this is the knock-out punch sales tool of all-time. It’s a 22-page booklet you give to your brides that highlights your strengths, credibility, trustworthiness, and talents. When your bride compares you to your competitors, it will like comparing Saks Fifth Ave to Target.
~~Normally $597~~ For a limited time $497 (With 2 hour consult $697) Add To Cart
Bundle 3: Crucial Lessons From: “The Ultimate Bride’s Guide for Buying a Wedding Cake in 2016-2017.”
- Video 4.1: The Vital Importance of the Preface and Introduction
  You’ll be floored when your find out how most bakers are not interested in being better than “good enough.” A perfect example is the number of bakers who won’t take this revolutionary training. Research has shown 17 out of 20 won’t. That leaves you with an opportunity larger than the Grand Canyon. If you’re wondering why only 3 in 20? Two reasons: First, many bakers think what they’re doing is working fine, so why do anything new or different. Second, is “indifference.” Funny thing is, these same bakers regularly watch online videos to learn new decorating techniques, but don’t do the same for improving their marketing or sales skills. Intelligent bakers like you, recognize that if you’re great at cake decorating, doesn’t make sense to have great sales skills to beef-up your cake prices and what lands up in your bank account?
- Video 4.2: Clarifying Your All-Important Qualifications
  Do you think your qualifications are enough to take your business to the next level? Even if you don’t have great credentials, I’m going to show you how to take basic qualities and make them look impressive.
- Video 4.3: How to Grade Yourself…and Your Competitors
  We’ll go over a straight-forward formula for grading yourself and grading your competitors from “Second-rate to Awesome-Great” uncovered by our research. By just using photos, you’ll gain an understanding for how brides view your expertise and skill.
- Video 4.4: Emotional Intensity: Determine What She’s Willing to Spend
  I’m going to share an emotional intensity gauge to help you figure out how much your bride is willing to spend according to how psychologically important a wedding cake is to her.
- Video 4.5: Personality Profile: A Psychological Tool that Predicts the Design She’ll Choose
  You’ll do a better job of serving your bride by knowing which personality type she is. This presentation lends a helping hand to identify which type of design she’s likely to choose based on her personality profile. This is some pretty cool stuff.
- Video 4.6: The Picasso Syndrome: How it Impacts You Through the Lens of the Mind
  The “Picasso Syndrome” is a reality check of your skill level. Using Picasso as an example, we’ll paint a philosophical discussion about how a bride can view your cake as a masterpiece or a child’s art project. It’s imperative to understand how a bride mentally judges your skill level against what you believe it is.
- Video 4.7: The Full-Disclosure Worksheet: Proving to Brides You’re Reasonable and Fair
  This presentation will discuss how to use a sales tool called the “Full-Disclosure Worksheet” sales tool. It is used to overcome a bride’s “Your Price is High” anxiety by establishing your prices are actually fair and reasonable It’s indispensable to quickly gain a bride’s trust by squelching her fear you’re ripping-her-off. (Word editable template included.)
- Video 4.8: 29 Statistics We Track and Revise Every Edition
  You’ll obtain surprising facts and statistics in 29 categories we track and publish in the Ultimate Bride’s Guide to Buying a Wedding Cake” to keep you on the leading- edge and forefront of your sales and marketing journey.
- Video 4.9: The Psychological Impact on Your Bride When You Become an Author
  When you go all out to convince a bride you’re trustworthy, the more likely you’ll win her order. Nothing says expert and trust like being an author. I’ll explain what you need to do to write your own wedding cake book, or how you can partner with me to become a co-author overnight.
~~Normally $497~~ For a limited time $397 (With 1.5 hour consult $547) Add To Cart
Bundle 4: Sales Tools
- - Video 5.1: Copywriting That Grabs Your Brides’ Attention
    Discover what “power words” are (I’ve included my personal list of 16 pages) and how to use them in your copy. Also, you’ll receive 50 ready-to-use headlines, so you can grab the attention of your brides in ads, on your website or any other marketing materials. (16 pages of Word editable “Power-Words” and a separate list of 50 headlines.)
  - Video 5.2: How to Impress and Influence Your Bride the First Time She Calls (The First Bride’s dialogue)
    I’ll share a couple of masterful phone scripts specifically for the first time a bride calls. They’ve been written to provide brides with the confidence you’re better and different than anyone else they’ve contacted. The bottom line is, it makes them eager to book a consultation with you. In addition, it makes them look forward to their consultation. (You’re able to customize the ready-to-use Word document, so it’s personal and suits your needs.)
  - Video 5.3: Captivating On-hold Messages
    In this presentation we’ll look at the objectives for what your on-hold messages must say, so brides are immediately impressed with who you are and to set you apart from your competitors.
  - Video 5.4: Gripping Personal Greeting Messages
    We’ll go over 10 ready-made dynamic messages to create heightened confidence in you and your abilities. Yes, they are ready to immediately record on your phone.
  - Video 5.5: How to Craft the Perfect 30 Second Elevator Pitch
    I’ll share with you how to develop a meaningful elevator pitch that lets brides know who you are inside and what makes you unique. Having a spellbinding elevator pitch is an absolute must if you want to rack-up sales in bridal shows or networking events.
  - Video 5.6: A Pre-Appointment Questionnaire on a Mission
    Using a pre-appointment questionnaire will result in a more productive and caring consultation. We’ll look at a proven format and the questions you’ll want to ask.
  - Video 5.7: Using Educational Emails Prior to the Consultation
    Before you ever meet with your brides, this simple tactic affords you the opportunity to pre-sell yourself and your services. We’ll discuss 3 specific emails I send, that you can also use to understand the concept and then implement.
  - Video 5.9: How to Use a Discussion Brief to Show You Care More Than Your Competitors
    We’re going to take a closing technique called the “Summary Close” and turn it on its head to demonstrate you care more about your brides than anyone else they’ll visit.
  - Video 5.10: Implementing Shrewd Special Offers
    Have you ever used a “shrewd special offer?” It is an ingenious technique to get brides off the fence to say…YES! I’ll show you how to capitalize from them.
  - Video 5.11: Boost Your Sales by Adding Compelling Bonuses
    We’ll go over tried-and-true bonuses to close brides when you need to increase sales, especially in slow or winter months.
  - Video 5.12: Applying Video: It’s a Domination Tool
    I’ll explain why video is one of the top psychological marketing tools and how to employ it effectively to persuade even more brides to choose you.
  - Video 5.13: The Bride’s Wedding Cake Buying Decision Matrix
    Contained within a simple graph, you’ll discover all the steps which go through a bride’s mind before she decides to hire someone. With this tool, you can now make sure it’s you. (Included in tier 1.)
  - Video 5.14: The Ad Reliability Evaluator (AD-ffective)
    Take the guesswork out of designing a winning ad. This brilliant tool provides a proven formula to insure your ad performs as it should instead of wasting your money. (Template included)
~~Normally $497~~ For a limited time $397 (With 1.5 hour consult $547) Add To Cart
Bundle 5: Follow-up After the Sale; Strategies and Tactics; The Prosperity Triangle
- Video 7.1: Sound Strategies for Selling High, Low, and Medium-Priced Wedding Cakes
  Whether you are selling high, low, medium-priced wedding cakes or all the above, you need to have a clearly defined strategy. In this presentation, we’ll look at proven strategies which are ready for your use today…yes, immediately.
- Video 8.1: The Prosperity Triangle
  I’ll reveal a goal-setting aid made up of 3 vital building blocks to reach an apex for...higher prices and profits. This is simple, but highly effective visual advice.
- Video 9.27: Asking the Ideal Evaluation Questions to Track Your Success
  The only way you can truly judge how brides view their experience is to ask them. I’ll provide a list of time-tested questions to ask brides a few weeks after their receptions. You’ll quickly find out if your “Internal Reality” matches your “External Perception” and how to utilize that information to improve serving your brides. (Editable Word document included.)
~~Normally $297~~ For a limited time $197 (With 1-hour consult $297) Add To Cart
Bundle 6: The Master Blueprint: Putting it all Together into a WINNING system
- Video 9.1: How to Fix Advertising That Wastes Your Money
  We’ll analyze the philosophy behind wasteful advertising and specifically how to get the best results from your investment, by using what I call an “AD-effective” formula. I’ll explain the 4 elements to an add that get results and show you my best performing ad of all time, using these 4 elements. (Yes, you can use it.) (Template included.)
- Video 9.2: Bridal Magazine Ads or Any Ads: How to Make Them More Productive
  Are you getting the results you hoped for from your bridal magazine ads? Finally, you’ll have a formula to get more wedding cake orders out of your ads. We’ll be using the “Ad Evaluator” discussed in video 5.14 to show you how. (Template included.)
- Video 9.3: Net the Best Returns from Instagram, Facebook, and Pinterest
  Discover what’s working to drive more traffic to your business. Further, I’ll keep you updated through free additional video training and through the “Inside Advisory Strategies and Statistics” newsletter. Be sure to subscribe if you don’t take the whole course.
- Video 9.4: Creating Strong Strategic Alliances with Other Wedding Vendors
  If you’re looking for a sure-thing to get on preferred vendors lists, taking this course is the Holy Grail. I’ll discuss how to leverage the knowledge, strategies and tools from this course to land strategic alliances with as many wedding vendors as you wish.
- Video 9.5: Yes, You Can Dominate Google’s Pay-Per-Click and Pay-Per-Call
  Google’s Pay-per-click and Pay-per-call advertising programs work like stealing candy from a baby, when you know how. We’ll walk through why you should immediately use it to generate a massive number of phone calls.
- Video 9.6: Attract Even More Brides: Place an Opt-in Box on Your Website
  We’ll go under the hood to see how and why a simple opt-in form on your home page can increase your wedding cake sales by 10%-15%.
- Video 9.7: Advertising on “The Knot” or “WeddingWire:” Get the Biggest Bank for Your Buck
  I’ll discuss what you need to be doing to get the largest return on investment from these lead-generating websites. There are some simple things you can do, today, to make a monumental difference for generating more leads.
- Video 9.8: Bringing Home Blockbuster Bridal Show Results
  From experience, I can tell you bridal shows are a disaster if you simply try to wing it without a good plan. When you use a well thought out and proven strategy, they can provide a flood of excellent appointments. I’m going to share the secret-sauce, research has shown me to get 25-40 consultations each show. In fact, the last show, as of this writing, landed me 43 orders. I can’t wait to share it with you.
- Video 9.15: New Research Reveals A Must-Have Ingredient to Include in a Millennial’s Consultation
  You’ll find out what it takes to get and hold the attention of your bride and what she needs to hear to solidify you as an expert and the person she should choose.
- Video 9.16: Amass a Potent Competitive-Edge for Your Sales Area
  You’ll receive insights into the tests we’ve conducted with 2000 brides. This includes what brides have told us about their preconceived expectations for how they expect your wedding cake area to look, including your personal appearance. If you’re thinking about updating your sales area or don’t have one, this information is exactly what you need.
- Video 9.17: Applying Raw Passion for Psychologically Influencing Your Bride
  Passion in sales has been tested extensively in every imaginable type of business. We’ll review our test results with 200 brides to show you how they affect your wedding cake sales. (I was so surprised by what brides told us and our results, even I revamped our approach.)
- Video 9.18: 5 Critical Pieces of Evidence to Always Present at a Consultation
  While there are many ways to execute a consultation, our research found there are 5 high-powered pieces of evidence to dramatically increase your closing rate and ability to get higher prices. I’ll bring these powerful psychological tools together and lay-out the case how and why they win-over brides.
- Video 9.19: What You Should Say and Definitely Not Say to Brides
  The words or phrases you choose have an enormous impact on your bride’s psyche. This translates into whether she will like you or cause friction in your attempt to get her to choose you. I’ll share words and phrases that work like magic, and ones that will ruin your sale. If anyone besides you sells wedding cakes, they positively need to be trained on this topic.
- Video 9.20: How to Employ “Scarcity” Effectively
  Of all the psychology tactics we’ve tested for getting brides off the fence, the use of “scarcity” is the best. After 7 years of testing, I’ll reveal the simple technique that works unbelievably well. You can begin using this technique…literally today.
- Video 9.21: 15 Proven Closes Proven to Capture Orders
  We’ll go through 15 ready-to-use closes every baker I coach uses to capture all the orders they can handle. I’ve included an editable prewritten Word document with the exact closes. You can modify them to suit your personality and style. (Editable Word document included.)
- Video 9.22: Assembling a Crystal-Clear Sales Agreement
  I’ve frustratedly used 15 agreements over the last 40 years. Then, 3 years ago, I decided to conduct research with 200 bakers to develop the best possible order form we could come up with, so everything is crystal-clear. It turned out to be a long-tail order form, due to its ability to cover many items a bride might need or want, and plenty of particulars for the bridal cake. The legal mumbo-jumbo covers the most common issues we’ve repeatedly tackled selling 16,000 wedding cakes. But, that’s not all. We came to understand, the long-tail order form is a safety-valve to keep us on track for living up to our guarantee and as a prevention tool from making mistakes for items listed on the guarantee.
- Video 9.25: Keeping Your Foot in the Door if She Doesn’t Order at Her First Consultation
  When a bride doesn’t order from you at the initial consultation, what then? I’ll discuss tested outcomes using tactics, strategies and tools presented in this course. Then, I’ll explain an action plan to make sure she comes back to order.
- Video 9.26: Emails to Keep Your Bride Informed After She Places Her Order
  After brides place their orders, do you keep them informed until the day of their receptions? While doing research, brides expressed, bakers were treating them like an insurance person who gets their policy and then you don’t hear from them again. We’ll examine our research findings to see what brides want to stay informed about and how often you should follow-up to appease their “Insecurity Gap.”
- Video 9.27: Asking the Ideal Evaluation Questions to Track Your Success
  The only way you can truly judge how brides view their experience is to ask them. I’ll provide a list of time-tested questions to ask brides a few weeks after their receptions. You’ll quickly find out if your “Internal Reality” matches your “External Perception” and how to utilize that information to improve serving your brides. (Editable Word document included.)
- Video 9.28: Amassing Referrals from Delighted Brides
  When your bride is delighted with your service and perfect cake(s), take advantage of this opportunity to ask for her for referrals of engaged couples. However, don’t make the mistake of simply asking for their names. I’m going to reveal certain techniques to request referrals that make her feel comfortable and more than willing share.
~~Normally $797~~For a limited time $597 (With 2-hour consult $797) Add To Cart

In place of separate bundles, consider the complete system for a low monthly $97 investment for 10 months after an initial installment of $697.

As a bonus, you’ll receive 3 priceless one-on-one consultations for FREE.

Cracking The Secret Code That Unlocks Your Wedding Cake Sales
	Standard Elite Training	Premium Elite Training	Total Domination Elite Training
65 Video Presentations
65 Pdf Detailed Transcripts
65 Audio Presentations (Coming soon)
Worksheets and Templates
BONUSES
3 one-on-one personal coaching sessions with Ed. (Priced Separately $435)
You’ll own 1 of only 2000 copies. (Value-Hundreds of Thousands in Sales)
An additional 12-month subscription to “Insider Wedding Cake Marketing Advisory” monthly guide. (Priced Separately $397)
Ed will analyze your current marketing, then recommend which strategies, tactics and tools will help your business the most and the quickest. (Priced Separately $897)
Ed will coach you every other week for 1 year.That’s 26 coaching calls to execute and support your total domination. (Priced Separately $3770)
Only 2000 bakers will ever know the answers 350,000 brides gave us to boost wedding cake profits 50%, prices 20%-30%, and orders up to 300%. What will you do with the thousands of increased revenue and profits?	$297 per month for 11 months with an initial investment of $1730 Add To Cart	$4997 One-time investment. Save $1294 Add To Cart	$497 per month for 11 months with an initial investment of $2300 Save $2294 Add To Cart

Bundled Marketing Training Videos

Bundle 1: Foundational Building Blocks

Video 1.1: Brilliant Philosophies of Highly Successful Wedding Cake Masters

Video 1.2: 12 Proven Psychological Principles for Encouraging Brides to Choose You

Video 1.3: The Insecurity Gap: An Unseen Wall Between You and Your Brides

Video 1.4: Friction: What is and Why it’s Vitally Important You Know How to Deal with it

Video 1.5 Are You Aware There are Two Faces of Your Business

Video 1.6: Creating the World’s Greatest Internal Reality How to Create the World's Greatest Internal Reality

Video 1.7: The Bride’s Wedding Cake Buying Decision Matrix

Video 2.1: Cashing-in on Classified Competitive Intelligence

Bundle 2: Building Your Case of Evidence: Creating the World’s Best External Perception

Video 3.1: Positioning Associations and Awards for Maximum Effectiveness

Video 3.2: A Guide for Mastering Impressive Testimonials and Endorsements

Video 3.3: Making Your Credentials Standout and Count

Video 3.4: 7 Potent Ways to Take Advantage of Your Wedding Cake Photos

Video 3.5: Get Noticed: How to Write Blockbuster Press Releases

Video 3.6: A Priceless Presentation Folder

Video 3.7: Creating Phenomenal FAQs

Video 3.8: Making Your Website a Mesmerizing Bride-Magnet

Video 3.9: You’ll Love Your Wedding Cake Guarantee

Video 3.10: 33 Bakery Buster Questions

Bundle 3: Crucial Lessons From: “The Ultimate Bride’s Guide for Buying a Wedding Cake in 2016-2017.”

Video 4.1: The Vital Importance of the Preface and Introduction

Video 4.2: Clarifying Your All-Important Qualifications

Video 4.3: How to Grade Yourself…and Your Competitors

Video 4.4: Emotional Intensity: Determine What She’s Willing to Spend

Video 4.5: Personality Profile: A Psychological Tool that Predicts the Design She’ll Choose

Video 4.6: The Picasso Syndrome: How it Impacts You Through the Lens of the Mind

Video 4.7: The Full-Disclosure Worksheet: Proving to Brides You’re Reasonable and Fair

Video 4.8: 29 Statistics We Track and Revise Every Edition

Video 4.9: The Psychological Impact on Your Bride When You Become an Author

Bundle 4: Sales Tools

Video 5.1: Copywriting That Grabs Your Brides’ Attention

Video 5.2: How to Impress and Influence Your Bride the First Time She Calls (The First Bride’s dialogue)

Video 5.3: Captivating On-hold Messages

Video 5.4: Gripping Personal Greeting Messages

Video 5.5: How to Craft the Perfect 30 Second Elevator Pitch

Video 5.6: A Pre-Appointment Questionnaire on a Mission

Video 5.7: Using Educational Emails Prior to the Consultation

Video 5.9: How to Use a Discussion Brief to Show You Care More Than Your Competitors

Video 5.10: Implementing Shrewd Special Offers

Video 5.11: Boost Your Sales by Adding Compelling Bonuses

Video 5.12: Applying Video: It’s a Domination Tool

Video 5.13: The Bride’s Wedding Cake Buying Decision Matrix

Video 5.14: The Ad Reliability Evaluator (AD-ffective)

Bundle 5: Follow-up After the Sale; Strategies and Tactics; The Prosperity Triangle

Video 7.1: Sound Strategies for Selling High, Low, and Medium-Priced Wedding Cakes

Video 8.1: The Prosperity Triangle

Video 9.27: Asking the Ideal Evaluation Questions to Track Your Success

Bundle 6: The Master Blueprint: Putting it all Together into a WINNING system

Video 9.1: How to Fix Advertising That Wastes Your Money

Video 9.2: Bridal Magazine Ads or Any Ads: How to Make Them More Productive

Video 9.3: Net the Best Returns from Instagram, Facebook, and Pinterest

Video 9.4: Creating Strong Strategic Alliances with Other Wedding Vendors

Video 9.5: Yes, You Can Dominate Google’s Pay-Per-Click and Pay-Per-Call

Video 9.6: Attract Even More Brides: Place an Opt-in Box on Your Website

Video 9.7: Advertising on “The Knot” or “WeddingWire:” Get the Biggest Bank for Your Buck

Video 9.8: Bringing Home Blockbuster Bridal Show Results

Video 9.15: New Research Reveals A Must-Have Ingredient to Include in a Millennial’s Consultation

Video 9.16: Amass a Potent Competitive-Edge for Your Sales Area

Video 9.17: Applying Raw Passion for Psychologically Influencing Your Bride

Video 9.18: 5 Critical Pieces of Evidence to Always Present at a Consultation

Video 9.19: What You Should Say and Definitely Not Say to Brides

Video 9.20: How to Employ “Scarcity” Effectively

Video 9.21: 15 Proven Closes Proven to Capture Orders

Video 9.22: Assembling a Crystal-Clear Sales Agreement

Video 9.25: Keeping Your Foot in the Door if She Doesn’t Order at Her First Consultation

Video 9.26: Emails to Keep Your Bride Informed After She Places Her Order

Video 9.27: Asking the Ideal Evaluation Questions to Track Your Success

Video 9.28: Amassing Referrals from Delighted Brides